How to Create a Successful Billboard

We live in the digital age and are inundated with online media and social networking. Some people believe that this new age has trivialized traditional marketing. In some aspects the digital era has shifted marketing perspective but through-the-line marketing continues to thrive. Notably, billboard design and billboard printing is booming.
We may live in an internet based society but we still have to take the roads to work and we still need something to look at when stuck in traffic.

This form of outdoor print marketing provides an effective platform for reaching clients and potential clients. The key is to design a billboard that is eye-catching, smart, and informative.
So how do you optimize your billboard for maximum results?

4 Tips for Designing the Ultimate Billboard

Keep it Simple

Remember that your audience is on the move when they view your billboard. They don’t have time to read long-winded paragraphs describing your products, services, and company history. The text on your billboard needs to be straight to the point. Be concise in your copy, focus on your core message, and your call to action.

Brand Building

A billboard plastered with contact details and addresses just makes for an eyesore. It is important to note that a billboard should not be used to simply ‘sell’ a product. It should be designed for brand awareness purposes too. You are creating a name for yourself through this medium and you need to be memorable. If you are looking to have a more intimate conversation with your target market then invest in flyers, brochures, and cross media campaigns. When it comes to building your brand and increasing brand awareness, go all out with billboard advertising!

Call to Action is Key

Don’t confuse your audience with too many options. Choose your main selling point, product, or service to dominate the design. Every other element of your design should be there to support your main advertising goal.

Be Smart not Supercilious

No one is going to look at your billboard if its bland and boring. In the same breath, no one is going to take the time to read a billboard that is too complex. These people are on the road, they don’t have time to ponder an existential crisis! To leave a memorable impression it is important to be smart in your application. Again – keep it simple.
Billboards need to be eye catching and provide your target market with quick and easy to digest information.
Get your brand to the masses through innovative and smart billboard advertising.

JETLINE PRINTING COMPANY SOUTH AFRICA: BILLBOARD DESIGNERS AND BILLBOARD PRINTING SERVICES

Advertising Billboards | Outdoor Billboards | Design and Print Services | Jetline

To ensure a successful print marketing campaign, you have to be strategic in your approach and work with a professional designer and printing company. They understand the entire branding process, from start to finish.
Jetline provides design, printing, brand management and digital marketing solutions to boost your brand awareness.
Contact our experts today for all your design, printing, brand management and digital marketing solutions.

By Jetline Print on Demand| April 5th, 2017|Trends|Comments Off

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